1. Corporate Social Responsibility Gambling Laws
2. Corporate Social Responsibility Gambling Legislation
3. Corporate Social Responsibility Gambling Responsibility

A look at the seven best practices in corporate social responsibility (CSR). They include: setting measurable goals, stakeholder engagement,sustainability issues mapping, sustainability management systems (SMS), lifecycle assessment, sustainability/CSR reporting, and sustainability branding.

by Cecilia Lu, Founder and Co-owner ofKiwano Marketing. Get social: Twitter, LinkedIn, FaceBook.

In today’s competitive market, companies that incorporate social and green policies can leave a lasting impression on the consumer. As Sofia Ribeiro pointed out in her post Using Community Involvement as Part of Your Green Marketing and CSR Strategy, a Cone Inc. survey revealed that 83% of people will trust a company more if it is socially/environmentally responsible. With this in mind, how do companies go about communicating their best initiatives?

Recently,Perry Goldscheintook the podium at Sustainable Brands 2010 to talk about the seven best practices of corporate social responsibility (CSR). As the founding partner ofSDialogue LLC, a strategic sustainability communications firm, Perry provided insights on how to engage your consumers and stakeholders. Follow this recap with CSR’s Seven Best Practices to learn how to put your organization’s best social and environmental practices in the spotlight:

Lego 'has embraced corporate social responsibility from top to bottom,' says RI Chief Research Officer Stephen Hahn-Griffiths. Its Build the Change and Sustainable Materials Center initiatives.

1) Set Measurable Goals:
Return on investment has always been a difficult thing to measure. In order to accomplish this in your CSR policy, Goldschein suggests implementing small changes close to home, such as improving employee policies that decrease turnover and improve recruitment. Simple steps, like minimizing waste and resource use are changes that can be developed into a memorable story about how sustainability efforts support your company’s overall corporate strategy. [See Employee Engagement Part I-3]

2) Stakeholder Engagement:
Leaving their stakeholders out of the loop is one of the top mistakes companies make when trying to jump on the green/socially responsible bandwagon. In order for your company to articulate its values, missions, strategy, and implementation in the creation of your CSR plan, it is important for everyone to be on the same page. Stakeholders can help by partaking in the regulatory approvals process, improving relationships proactively, or solving CSR roadblocks and potential crises. Include your stakeholders from the start of the consultation process and sidestep moving forward with developments in which they would otherwise have little influence over or information about. [See Six Tactics for Selling Your Sustainability Strategy to Stakeholders]

3) Sustainability Issues Mapping:
This approach uses interactive maps to help prioritize and narrow down key issues, saving your company time and money during the initial research stage. For instance, Sir Geoffrey Chandler, founder and chair of Amnesty International UK, praises sustainability issues mapping as “a most stimulating approach. It brings together things which ought to go together, but too frequently don’t.”

4) Sustainability Management Systems (SMS):
Develop a framework to ensure that environmental, social, and economic concerns are considered in tandem throughout your organization’s decision-making processes. Start by identifying and prioritizing sustainability aspects and impacts. Take it one step further by looking at legal requirements related to these impacts and evaluate your company’s current compliance. Collaborating with an environmental consultant can help during this process. Next, outline your company’s goals and objectives. Finally, educate and train your employees on using the SMS, and also periodically run audits to ensure that it’s carried out in the most effective manner possible.

Gambling and corporate social responsibility (CSR): Re-defining industry and state roles on duty of care, host responsibility and risk management Linda Hancocka,., Tony Schellinckb, Tracy Schransc a Corporate Citizenship Research Unit, Deakin University, Melbourne, Australia. IGT Demonstrates Continued Corporate Social Responsibility Leadership with 13th Annual Sustainability Report 20 Oct 2020 IGT Launches the PeakSlant32 - the First Slot Cabinet in North America with Three 32-Inch Displays. Social responsibility indicators accentuating the gambling providers as the corporate social responsibility entities. We propose a set of corporate social responsibility indicators for the economic, social, environmental, ethical and philanthropic areas taking note of the gambling industry specifics. Key-Words: corporate social responsibility.

5) Lifecycle Assessment:
Product design is critical. Gone are the days where the immediate product the only thing that matters, without any given thought to its afterlife. A cradle-to-cradle approach exhibits your company’s creativity and innovation and can, consequently, improve your bottom line. Whether it’s re-using your product or designing it in a manner that will keep it out of the landfill, build customer rapport and brand loyalty by taking the pressure off the disposal process for your products. [See The Business Case for Life Cycle Assessment]

6) Sustainability/CSR Reporting:
CSR reporting has increased in popularity over the past few years, due to increasing government regulations as well as self-regulation by forward-thinking companies. It’s important that your consumer base has easy access to your latest and greatest efforts, in a way that doesn’t minimize what you’re doing. A simple and environmentally-friendly way to do this is to post your CSR reports on your website, in an easy to download PDF file or other accessible format. This is another area to ask for feedback from your number one fans: your stakeholders. [See How Sustainability Reporting Can Help To Improve Your Bottomline]

7) Sustainability Branding:
Transparency is key in sustainability branding. For example, Clorox Green Works, when endorsed by the Sierra Club, was able to capture 42% of the market share in their first year! The market for natural cleaning products has since increased, paving the way for smaller brands like Seventh Generation and Method to reach to a broader customer base. [See Don’t Cut CSR Spending: Reallocate to Build Your Brand]

However, be careful to avoid greenwashing and implement the entire CSR seven best practices I’ve described above. McDonald’s made this mistake when it attempted to change the background of its logo from red to green in order to appeal to European customers. McDonald’s quick leap to the final CSR step was implemented while still relying on a variety of unsustainable practices and suppliers. Transparency builds trust, while greenwashing will alienate your consumer base. [See The 3 Basic Steps To Create Trust Through Corporate Social Responsibility ]and [See Authenticity is The Key to Rebuilding Trust]

Incorporating social responsibility hand-in-hand with sustainable practices will ensure that your company remains competitive in today’s consumer-savvy market. Don’t wait to get the word out on how your organization is doing its part!

Corporate Social Responsibility Gambling Laws

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YGAM were delighted to be invited to speak at the recent London Conference on Social Responsibility for Gambling Operators thanks to Paula Pusey and Matthew Holley from KnowNow.

YGAM were delighted to be invited to speak at the recent London Conference on Social Responsibility for Gambling Operators thanks to Paula Pusey and Matthew Holley from KnowNow. This was a wonderful event hearing from the industry on the topical concerns and challenges of the day but also how do we think and better understand those challenges of the future. My reflections on the event led me to think about two key learning points which I want to share with you and what we will do next with ICE 2018 on the horizon where YGAM is proudly making its debut as the Clarion official charity partner and supported by the Gambling Business Group.

There is a strong appetite for preventative education
It is so pleasing to hear so many people from within the gambling industry and those external to the industry recognising there is a greater need for high quality preventative education to minimise gambling or gaming-related harm, especially among young and vulnerable people.

At the KnowNow London conference Adrian Sladdin, our Director of Education and I were able to speak of the work of YGAM and how we have been championing this education for the past three years. Proudly we could talk about some of the gambling operators whom have really got behind YGAM and are supporting our charity to deliver this. Corporate Social Responsibility is all about business giving back to their local communities through donations, employee volunteering or sponsorship and is a proven vehicle for fundraising to Britain’s charitable sector today. YGAM took a strategic decision to work with the gambling sector specifically as one of our stakeholders as we believe the sector are keen to help and it is wholly appropriate that profits which are derived from gambling are reinvested in to Research, Education and Treatment (RET).

We are huge advocates for quality, demonstrating social impact & exemplar governance and independent evaluation; the values for any well-governed charity. YGAM aims to epitomise these values and we are known for rolling our sleeves up and getting on with the job. We do not know all the answers when it comes to the delivery of education to minimise gambling or gaming-related harm, but we are working hard to understand and through weekly delivery of activities we are learning a lot. Nothing substitutes ‘getting on with the job’. Our learning is further strengthened when working with our quality partners such as the PSHE Association; Awarding Bodies ASDAN and Pearson; and academic partners City, University of London and the University of East London who have evaluated / continue to evaluate what we do. YGAM contributes significantly to the Responsible Gambling Strategy Board (RGSB), National Responsible Gambling Strategy, Priority Action Eight: Education to minimise gambling-related harm. We remain keen to work with all stakeholders to capture YGAM’s social impact in this Priority Action.

As readers of my regular posts on LinkedIn will know YGAM are at an interesting juncture on our path as a start-up. We need to preserve the authenticity that everybody loves and absolutely maintain our high quality, but we do need to scale to realise our ambition. I do sense some growing pains ahead but feel assured that our growth is from a current position of absolute quality, independent evaluation, a huge amount of gained insight and with an exemplar governance in place. Our growth will be organic, well managed and impactful.

We have a brilliant team in place at YGAM and I am looking to the gambling and gaming industry to support us with our growth. We need to bring in specialist staff to help us increase our social reach and at ICE 2018, we’d be keen to speak to operators specifically on how we might collaborate and co create. Cash is king in any start-up and uniquely YGAM isn’t seeking just donations, (although these would of course be welcome), we want to help the industry develop first class training and apprenticeships, which is my second take away from the Social Responsibility for Gambling Operators conference.

There is a strong appetite for innovative industry training
Innovate industry training – is there such a thing?

What I have learnt is that while every operator is delivering training, some delivering it very well, however many operators see their training very much their unique intellectual property and there is limited appetite to collaborate, share knowledge and come together ‘as one’. Everybody is seeking the answer to how can we reduce gambling related harm, comply with the regulatory environment and evidence training.

Anybody working in a security role in the United Kingdom needs a SIA License; anybody working on a building site in the United Kingdom needs a CSCS card. There is no national standard for those who work in the gambling industry in the United Kingdom. Employees who work in key positions in businesses that operate gambling need a Personal Management License (PML), but is that enough, why not every employee?

Would it be possible to create this level of licensing or qualification for every employee, well I believe this is something we should consider working towards?

The Responsible Gambling Strategy Board’s, National Responsible Gambling Strategy has a specific Priority Action (specifically Priority Action Six) around Piloting Innovations and, if there was appetite, this could really evolve your current employee training and potentially help raise the public perception of the industry. What would be even better is if this training could be delivered in a bespoke way, to each operator, dovetailing your current training so you do not lose your intellectual property or business / sector specifics; wrapping it around a formal qualification from Pearson (formerly Edexcel) – the leading, Ofqual approved global awarding body and finally by engaging with this training, you are also making a financial contribution to work of a charity such as YGAM whilst crucially, investing in your skilled and talented workforce.

In June 2017, RGSB published its first annual assessment of progress with the National Responsible Gambling Strategy and Priority Action Six was Red flagged due to limited progress. Colleagues that know me, know I am keen to help and contribute and I am passionate and committed to training and education as one vehicle to minimise harm. The revenue generated through our commercial training with yourselves, by YGAM’s trading subsidiary (YGAM Innovation Limited) would generate a small profit. 100% of this profit would then be donated back to YGAM. This social investment model is demonstrated further as the sole shareholder for YGAM Innovation Limited is YGAM the charity itself.

This model I am describing is possible right now and with prices from as little as £160 per colleague (plus set up and Pearson certificate costs). Why not come and visit YGAM on at ICE 2018 on stand CPZ4 to learn more and chat with our team about why working with YGAM has the potential to deliver social value to you and the potentially the wider industry as a whole.

Corporate Social Responsibility Gambling Legislation

Lee Willows
Chief Executive
Young Gamblers Education Trust

Corporate Social Responsibility Gambling Responsibility

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